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Masashi Mori Toyama

When I had the privilege of being elected Mayor of Toyama in 2005, we set out to revitalize the city. Inclusive Growth is essential to ensuring the well-being of all citizens for the next 20-30 years. We are taking progressive action to make Toyama a sustainable city. I hope that our policies and strategies can be a model for other cities. In addition, joining the OECD Champion Mayors for Inclusive Growth allows us to learn from the strategies, policies and practices of others.
– Mayor Masashi Mori


Born in 1952, Mayor Masashi Mori graduated from the Chuo University Faculty of Law in Tokyo and in 1977 began law practice.
He was elected to the Toyama Prefectural Assembly in 1995 for the first time and re-elected in 1999. In 2002 he was elected Mayor of Toyama City. In April 2005, 6 smaller municipalities (Osawano Town, Oyama Town, Yatsuo Town, Fuchu Town, Yamada Village and Hosoiri Village) merged with Toyama City, bringing the population to approximately 420,000 inhabitants, and in that year Mayor Mori was elected as the first Mayor of the newly consolidated Toyama. He is now serving his fourth consecutive four-year term.
Mayor Mori energetically pursued the vision of Toyama as a model environmental compact city, designing and implementing policies to achieve an environmentally, economically and socially sustainable compact city through innovative public transport networks and a revitalized city center.
To meet the challenge of rapid demographic change in Japan’s aging and decreasing population, his policies are designed to ensure the well-being of all citizens for the next 20-30 years.

How is the
Mayor promoting
Inclusive Growth ?
Compact City Strategy Creating a Compact City Centered on Public Transportation

Toyama aims to be a compact city. We are concerned about the shrinking economy and increasing expenditure for social security caused by depopulation and aging. Currently, Toyama excessively depends on cars for transportation. Public transport and thus declined while urban sprawl increases. This decreases the value of downtown, and urban management costs will escalate. In addition, excessive car dependency increases CO2 emissions. Toyama needs to maintain and manage social capital properly. We have set a goal to create a sustainable, compact future city, beginning with revitalizing public transportation. We aim to increase quality of life by reducing automobile dependency and giving the elderly more opportunities to remain active. We will also increase economic resilience by nurturing local business and attracting new businesses.

Health and Welfare Promotion for the Elderly Creating an Elder-friendly City

An aging population means increased healthcare costs. The number of elderly people living alone in Japan has increased. If they do not maintain an active lifestyle, their overall health will decline and the city’s healthcare costs will further increase. The Kadokawa Preventative Care Center is one example of innovative solutions for an aging population. It is the first of its kind in Japan, using natural hot spring water for aquakinetics, and physical and hyperthermia therapy. Toyama also promotes mobility and active lifestyles for the elderly by holding downtown walking events. We aim to measure the movement of the older generation through GPS devices, and use this data to upgrade the city’s transport and health services. This helps the older generation move in the city smoothly, keeps them healthy, decreases medical costs, and makes downtown lively.